I am so thrilled to finally launch my new eponymous collection,...

Posted on 26 October 2016

I am so thrilled to finally launch my new eponymous collection, NATELUNDSTROM, a collection of modern men’s luxury leather goods. I’ve been working on this for a while and it’s been a long road. But it’s here and I’m excited to share it with you. NL. is reflection of me and my previous endeavors with some key changes.

1. Design. Modern, clean, beautiful design.

2. Luxury. The finest materials combined with handcrafted USA construction. Not just a shiny, cheap product where you are only paying purely for the brand name. The quality and attention to detail is evident in each product.

3. Value. Direct to consumer pricing. This allows me to cut out retailer margins that normally make it difficult to bring a product of this quality at a price that makes sense to you. Go ahead. Compare.

1. Waste. Avoid it. We are stewards of this earth. My goal is to build products that last and easily transition from season to season, not used for a season and thrown away. There is too much fast fashion waste in natural resources, labor, etc..

Let me know what you think. Send any feedback my way or read more at www.natelundstrom.us


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